The family-owned company Bigot Fleurs from Atlantic France has been acquired by the leading English agribusiness Flamingo. This alliance opens up new commercial perspectives for both entities.
Bigot Fleurs was founded in 1958 in Allonnes, near Le Mans, by Jean Bigot. The group is now directed by his son Jean-Philippe and his grandson Nicolas and has become one of the French leaders on the cut flower market.
In France, the company ranks #1 for the production of tulips (35 million per year) and has 180 employees. Bigot Fleurs also created a subsidiary in Kenya in 2002 which employs more than 900 people and produces 80 million roses per year. In 2021, the total turnover should reach €30 million.
From plantations in Kenya to the end consumer, Bigot Fleurs is one of the only market players to control the entire supply chain, reducing the time to just 48 hours between harvest and sale.
An international investment to blossom
Bigot Fleurs has recently joined the group Flamingo Horticulture Ltd. The business with headquarters in Stevenage in the UK counts on a global workforce of 22,000 people and 7 farms in Africa. The group has a yearly turnover of £620 million and is one of the top producers of flowers in the world, ranking #1 in the UK and #2 in Europe.
This acquisition enables the British company to strengthen its presence on the French cut flower market, which is the third largest in Europe. Bigot Fleurs will benefit from its integration in the group by extending its range of products and obtaining new business opportunities in the UK, but also in Germany and on the Scandinavian and Eastern European markets.