Supply chain in Atlantic France: a major challenge for business development

#Intelligence&co #Logistics
© Pexels / Tom Fisk

Atlantic France has strong, dynamic, industrial activity and the job market is flourishing. The environment is conducive for companies to integrate control of their supply chain into their development strategy. The goal? Stay competitive and stand out from challengers. The region really benefits from significant assets in the supply chain sector such as skills, training, networks or collaborative projects, etc.

Controlling supply times, reducing production costs, anticipating market fluctuations and changing needs, satisfying customers, ensuring the best possible distribution of products and innovating to gain agility and resilience… The challenges of Supply Chain are numerous and are decisive in the development of business performance and competitiveness.

What is the supply chain?

The expression designates the entire process of producing and distributing a good – whether it is a product or a service – from the first supplier to the end customer. From the purchase of raw materials to the delivery of the order, to its eventual transformation, the supply chain weaves a real network around the product or service concerned.

Throughout this process, there are therefore different flows:

  • Physical flows (movement and storage of goods)
  • Information flows (data related to physical flows: what? where? how? when?)
  • Financial flows (invoicing processes between partners, suppliers and subcontractors)
  • Administrative flows (documents related to orders and payments)


Supply chain market evolution has accelerated lately due to the Covid-19 pandemic and the war in Ukraine. Health and geopolitical crises are leading to disruptions in supply chains and a shortage of raw materials. The whole process has been profoundly shaken and it faces many challenges today.

  • Evolution and transformation: The role of the supply chain has become strategic. It is a collaborative and complete ecosystem of actors who work together to optimise the use of resources in order to create value for the customer and the company. 
  • Digitisation and technology: The digitisation of flows and the exploitation of associated data make it possible to identify new improvement strategies throughout the chain. These notions lead to the emergence of new skills and new professions.
  • Globalisation and relocation: The French government and regional councils are increasingly looking to relocate industrial activities. The reorganisation of supply chains highlights the importance of their management and the development of strategic logistics skills.
  • Environment and sustainable development: The environmental pillar is increasingly important and has a strong impact on the supply chain. Today, we are looking to optimise the routing of a raw material in order to reduce a company’s carbon footprint as much as possible.
    Source: PASCA training guide

In Atlantic France, the Solutions&co teams support industrial companies wishing to develop their purchasing strategy and help to find the right local suppliers with a website called Solutions se fournir.


Atlantic France: great opportunities in the logistics market

1st French region for its share of industrial jobs (16.2%)
This strong industrial activity has allowed the region to develop logistics expertise, particularly for XXL products, with players such as Airbus, General Electric and Les Chantiers de l’Atlantique.

6th logistics region in France with nearly 75,000 employees in this sector
The job market is attractive. Despite the impacts of the Covid-19 health crisis, more than 5,000 job offers were recorded in 2020.

To cope with the maintenance and development of skills, the industrial and logistics players in Atlantic France are particularly involved in the training of new talents. They intervene with the various training courses offered in Atlantic France and offer support to young people through work-study programs and apprenticeships.

A hundred training centres, spread over all 5 departments of Atlantic France, see a large number of graduates each year, ranging from Youth training to Doctorates, including BTEC, Bachelor’s and Master’s degrees. Technicians, buyers, innovation project managers, logistics coordinators, production managers or supply chain managers: the list is long and all trades and skills are represented in the region.

PASCA: The Atlantic supply chain ​​purchasing division

This collective of economic players and institutions of Atlantic France work to serve the supply chain needs of companies. Through its actions (jobs, training, collaborative projects), this regional innovation platform is positioned as a strategic link in this market and for all players concerned by flow issues and the development of industrial competitiveness.