Digital: Marlin Equity Partners takes majority control of the e-commerce automation specialist Lengow

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The American investment company Marlin Equity Partners completed a deal to buy Lengow. The start of new ambitions for the scale-up from Nantes, Atlantic France, which develops a platform to enhance e-commerce strategies.

Selling on the internet is more complex every day. Lengow makes it easier with a software  platform which allows “centralizing, automating and optimizing sales performance across a comprehensive range of channels”, states the press report of Marlin published after its majority-control investment in the company. 

The clients of Lengow can use the platform to drive their e-commerce actions, and in particular publish automatically on more than 1600 channels such as digital marketplaces, comparison sites, social media, etc.

4,600 customers in 42 countries

Created in Nantes in 2009, Lengow indexes 870 billion products per year. The platform is used by 4,600 customers in more than 40 countries, mainly in Europe. Almost half of the turnover is made abroad and the digital company (130 employees) also has offices in Paris and Munich.

The beginning of a new era

Mickael Froger, Founder and CEO, will stay in charge, but Lengow is starting an exciting new adventure. Backed by the financial support of Marlin (over $7.5 billion of capital under management), the company is aiming to accelerate its growth in international markets, in particular in the US. Lengow is also planning to expand its range of services and is considering to takeover other companies.

Lengow has built an accessible and versatile, easy-to-use platform and is experiencing significant acceleration driven by secular tailwinds in e-commerce and digital marketing. Lengow’s solutions are central to customers who operate in digital commerce, and we are looking forward to leveraging our operational and financial resources to support Lengow’s growth trajectory and continued international expansion.

Roland Pezzutto, a principal at Marlin

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