Business Case – Manitou Group x Hangcha

Manitou Group successfully sets up in Le Mans in cooperation with Hangcha

Company & project context

To accelerate the shift toward low-carbon industrial solutions, Manitou Group and Hangcha Group joined forces to launch a lithium-ion battery assembly facility in Atlantic France.

This strategic initiative shortens value chains between manufacturing sites and markets. It supports Manitou’s “LIFT” roadmap, which aims to achieve 28% sales of electric machines by 2030, and makes it possible to propose a new offer to extend the lifespan of forklift trucks by replacing lead batteries with Li-Ion batteries.

This joint venture reflects a shared commitment to innovation in clean technologies, industrial scalability and cross-border collaboration between Europe and Asia.

Market entry challenge

Accelerated installation of a lithium-ion battery assembly line: how to reconcile safety requirements (isolated site) and industrial synergies (proximity of Manitou)?

Key project requirements

Clear, performance-oriented specifications!

4,000 sqm heated and scalable infrastructure with room for future expansion

Isolated site complying with safety and environmental standards

Strategic proximity to Manitou’s regional sites (Laillé, Ancenis, Beaupréau and Candé) and excellent road links

Quick implementation

Project milestones


December
2024

Initial contact with Manitou and Hangcha for the project

January
2025

Site visits and feasibility assessments

March
2025

 Investment decision and site confirmation

September
2025

Start of production operations

Strategic support provided

Hangcha and Manitou were able to call on our expertise and network to help them meet this challenge. The challenge for our team was twofold: to identify a building that was perfectly suited to the company’s specifications, and to guarantee rapid implementation so that the business could get up and running.

  • Rapid site identification under tight compliance constraints
  • Local network: Rapid contact with key players in Le Mans.
  • Coordination with local employment stakeholders to anticipate hiring needs
  • Visa and relocation support for incoming international staff
  • Ongoing strategic advisory throughout the setup phase

Key figures

Expansion project

15+ new recruits

mainly qualified profiles (engineers, operators, after-sales technicians, sales staff)

28 % of electric machine

sold by Manitou Group by 2030 (target)

7 months

from initial contact to operational launch

CEO Insight

“This venture, created with one of our long-term partners, enables us to accelerate the
rollout of our electric ranges, in line with the goals set out in our new ‘LIFT’ roadmap. By
joining forces with Hangcha, we significantly boost our battery production capacity and take
another major step in our low-carbon transition.”

Michel Denis, President & CEO, Manitou Group

Contact us

Looking to scale your operations in Europe?

Like Hangcha and Manitou, let us help you set up your business in Atlantic France — one of Europe’s most dynamic industrial and innovation ecosystems.

Our free, tailor-made support includes:

  • Industrial project setup and localization
  • Site selection (buildings or land)
  • Financial and administrative guidance
  • Fast-track integration into regional business and innovation networks
  • Talent acquisition and recruitment support
  • Post-establishment follow-up and growth facilitation

Thibault DESCHANEL

Project coordinator

 +33 (0)2 40 48 83 03
t.deschanel@solutions-eco.fr